In case you were wondering, YES! We are celebrating our 16 year anniversary for the rest of 2020! We wouldn't be the brand we are today without the support of our community! Over the years, we've had the pleasure of partnering with countless talented creators, many of whom have become like family to us. Today, we're passing the mic to a few of these awesome influencers, so they can tell you why they love EDEN!

1. Favorite EDEN product? 

“My favorite EDEN BodyWorks product is the Natural Curl Defining Creme! It’s such a great product! It defines and moisturizes my curls. It became my fave when I realized I could use it for a one product wash n go! Game changer!” - @watchciwork

“That’s hard because I have two! The Citrus Fusion Hair + Body Butter because it’s so extremely moisturizing, smells great and it’s muti-use. The second is the Papaya Castor Conditioning Hairdress. Again it’s a multi-use product for me; I use it all the time when I’m doing mine or my husband’s hair, it doesn’t matter the style.” - @curlsandcouture

“My favorite EDEN product is the JojOba Monoi Deep Conditioner. I love this entire line but the Deep Conditioner gives me a great amount of moisture while strengthening my stands at the same damn time! The jar also lasts forever which is great for my pockets! Love this deep conditioner!” - @maia_poppin

“One of my favorite EDEN products is the Hibiscus Honey Hydration Custard! It was the first EDEN product I ever tried and quickly became a fave because of its versatility. The Hydration Custard can be used for protective styling, as a base for twist outs, wash n gos, braid outs, literally ANYTHING. The Hydration Custard is so moisturizing, smells amazing and leaves my hair feeling super hydrated and shiny.” - @somahriah

“The Almond Marshmallow Therapy Leave In Conditioner currently has my heart! In the past, I completely stayed away from "spray leave-in conditioners" because they would never work for me! Then I tried the entire Almond Marshmallow Collection & it was a game changer! The leave-in works AMAZINGLY and allows the process of moisturizing my hair to be quicker while still being very efficient. Definitely a Must-have product!” - @knotsncurls

“The Peppermint Tea Tree Shampoo is a life saver! As a natural hair blogger, I'm constantly experimenting with new products which can sometimes lead to unfavorable results. After having a horrible experience experimenting with a product, using this shampoo for several wash days really helped bring my hair back to life!” - @stephrachel_

“My favorite EDEN product is the Hibiscus Honey Hydration Custard. It’s my everyday goto to moisturize my hair.” - @thevillage_baddie

2. Favorite way to #StylewithEDEN? 

“Two & Three strand twist outs are my FAVE to do with EDEN because I get two styles in one. Generally, I use the Coconut Shea Leave in Conditioner + Coconut Shea Curl Defining Creme -or- Papaya Castor Foam Conditioner + Papaya Castor Nourishing Curl Jam. I can wear my twists for a week knowing the hydration I receive from EDEN will not disappear and when I'm ready to bring my fro out, I simply coat my fingertips with my Papaya Castor Conditioning Hairdress and take down my twists. Boom, EDEN has made a wash day stretch for 2 weeks!” - @thisisdananicole

“Wash + Go’s are my absolute faveeeuh, my OG, my go to- LOL, you get the point. Plus, I quite enjoy allowing my fro to sorta just do its own thing.” - @tropicurlie

“I love using the Papaya Castor Foam Conditioner to create a rod set.” - @heycurlie

“I don’t do many hairstyles, but using the Coconut Shea Leave In as my base will allow all my looks to flourish. Especially my twist outs.” - @naturalpartnersincrime

"My favorite hairstyle to do with an EDEN product is a twist out. My twists always come out moisturized and beautiful." - @heyyyitsmimi

3. What comes to mind when you think of EDEN BodyWorks (or favorite memory)? 

“When I think of EDEN, I think family. EDEN BodyWorks is more than a natural hair brand to me. It's a family of creators and curators that provide a new experience with every event and every new product launch. When I use EDEN, I genuinely feel like the product was hand-crafted with me in mind and my hair loves it. Favorite EDEN memory is my very first CURLFEST repping the brand. I was overwhelmed in the best way from all the love I received from my brand family, but also the naturalistas that attended who recognized me and trusted my judgement when recommending products. This sense of belonging and having my seat at the table with this family is an indescribable feeling.” - @thisisdananicole

“I think about power, black power. Jasmine- a woman of color, defied the odds stacked against us with 16 years of business neatly tucked under her belt. 16 years of creating diverse and inclusive products. 16 years of helping to mend the beauty industry that once didn’t cater to us. All of this while being active in the community with philanthropic efforts to help women, and all of this as a black entrepreneur? Much more- a black female entrepreneur (who are not awarded the same opportunities as their non-POC and male counterparts)? There are so many hurdles that Jasmine, we, us as a community must overcome in a system that just isn’t built for us. I could walk circles around the block going on about how groundbreaking & inspiring her story is. Jasmine has been leading, inspiring & innovating for 16 years and might I add, ever so gracefully and if that isn’t an example of black power, I’m not sure what is. “ - @tropicurlie

“I had been natural for almost a year before trying any EDEN BodyWorks products. I experimented with so many brands and products (high end and drug store) but had never been able to consistently recreate styles until I started using EDEN products. EDEN BodyWorks has products for all hair types and conditions, with natural ingredients for soft, strong, and healthy hair. Although I do still use other brands, every style I execute I always have at least one EDEN product in my routine, whether that begins with my shampoo, deep conditioner, leave-in or styler. I always know what I will get with EDEN products - and that is quality! My hair LOVES EBW.” - @somahriah

“Family comes to mind when I think of EDEN BodyWorks. I’ve been using EDEN since I started my natural hair journey. The brand has been a major part of my life and natural hair journey.” - @heycurlie

4. One word to describe your natural hair experience.

5. How do you use your hair/style to inspire others? 

“I use hair to inspire others by showing people how beautiful our hair is in its natural state. Contrary to what the media tries to tell us, our curls are beautiful just the way they are. Our hair is so versatile and unique. With the proper knowledge and products, we all can achieve poppin' hairstyles." - @watchciwork

“I'm a skinny, tall girl with big frizzy hair. In the natural hair world, much attention is given to the perfect frizz free curl and coil and we as women have enough to deal with on social media with body shaming if you don't have the "ideal body type" (whatever that is). Styling and showcasing my natural hair in all its craziness offers relatability. It's a confidence thing that I'm trying to communicate. I want my curlfriends/followers to know that the feelings they felt about their hair and body aren't unusual, but that place of self doubt isn't where they need to stay. I hope that sharing my insecurities and journey to acceptance of my hair and body encourage women to give themselves grace but also to make whatever necessary changes they need to expose the beauty within themselves, to themselves. Get that EDEN product, pick up that resistance band and work out; eat that pasta sis! You're STILL poppin'!” - @thisisdananicole

“When I started transitioning natural and subsequently launched Curls and Couture, my goal was to inspire women to love their natural hair and own it. Whether that was in a twist out, locs, braids, blow out, perm rod set, I want them to fall in love with their crown. So I chose to do that by sharing my journey of learning and loving my hair. “ - @curlsandcouture

“I use my hair to inspire others by showing simplicity. If you master a style and love it, keep doing it until you feel like moving on. That’s what I did. Also, my style is as simple as it gets. I want my audience to know that there are people out there that don’t get glammed up everyday and they’re just as awesome!” - @maia_poppin

“How do you use your hair/style to inspire others? By letting others know that styling your own hair can be fun and easy! It's especially fun when you have great products to help you along the way :)” - @syeda_bombom

“Doing my hair is therapeutic. Coloring my hair has now become a part of my signature tresses look. Natural hair is not one dimensional. There are so many options - healthy options that you can turn to,  so I hope that anyone that follows me is able to see that & think outside the box for themselves.” - @imaprilchristina

“I use my natural hair journey to inspire my audience to feel more confident in loving their hair and in turn, themselves.” - @kensthetic_

“As a low porosity type 4 natural with medium/high density hair, I use my platform to inspire others with similar hair types to really embrace and care for theirs. Ultimately, with the right techniques, regimen and products, caring for your natural hair is 100% feasible. If I can do it, anybody can!” - @stephrachel_

“I use wash ‘n gos to inspire because I feel like a lot of people think that their natural hair is “too much” or they just don’t know how to deal with it and I want people to see with their very own eyes, what their hair can be capable of doing if they take the time to learn to care for it. I also like to inspire guys. Guys can have natural hair as well. Guys can have NICE natural hair at that.” - @therealdremajor

“I consider myself an average Naturalista, so when I’m able to achieve a great style I always go back to my followers with all my tips and tricks and products used to hopefully help them as well.” - @naturalpartnersincrime

“I wear my natural hair out because I want to inspire females to do the same and to not be ashamed of their coarse natural hair. 4C is beautiful and it should be embraced and taken care of just like any other type of hair. “ - @thevillage_baddie

"There are many people with type 4 hair that want to become natural or want to maintain healthy hair in general, but don’t know exactly where to go. I try to inspire people through my styles and with experience/knowledge so that they can be motivated and excited to do their hair." - @heyyyitsmimi 

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Establishing real relationships and a sense of community remains our passion. We're grateful for the opportunities EDEN has had to build that with these creators and many more. We look forward to making more memories, connections, and amazing products moving forward.

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We'd love to hear your EDEN stories too! In the comments below, tell us how you discovered EDEN! 

Also, it's not too late to get your hands on one of our 16th Anniversary Boxes! Filled with 8 full-sized EDEN products + beauty and wellness items from 9 other women-owned brands, it's truly the ultimate self care package. Special treat: receive $20 off your Anniversary Box (shipping included)  by entering code: BOX20 today!

 This month, we're celebrating 16 years of EDEN BodyWorks! That's right, it's our anniversary! Since day one, it has been our passion to create high-quality, nature-inspired products that deliver amazing results. It all started with the JojOba Monoi Hair Oil and has now flourished into eight ingredient-focused collections. From dry scalp to breakage, and anything in between, we're still dedicated to meeting the needs of our customers.  We're so grateful for all of the support we receive! And now, whether you've been rockin' with us since the beginning or you're new to the family, we want to know... 

How well do you know EDEN? 

Never have we ever...

 If you knew all of the above, we're thrilled! You've made it past first base. Now, it's time you get to know a little more about who's behind the brand.

MEET THE TEAM

JASMINE LAWRENCE

Founder

Founded EDEN in 2004

Name something you learned from your experience in beauty that you’ve been able to carry over to tech (or vice versa)?

I've learned to focus on solving the root problem rather than just treating symptoms. This involves asking deeper questions and getting clarity on expected outcomes and goals.

What does EDEN mean to you now vs. what it meant to you when you first started the company?

It's the same! It's always been my personal opportunity to do good in the world by trying to help improve people's lives. I'm honored to be able to have this impact.

Best part of being a young, Black woman entrepreneur?

Being all of these things has given me the strength and focus that enables me to believe that anything is possible! 

What kind of impact do you want the brand to have?

The impact I hope to see from EDEN BodyWorks is that we can help people live their best lives inside and out. From products, conversations, and education this brand offers a wide range of experiences to meet people where they are on their journies and support them well.

YLORIE TAYLOR

Vice President

With EDEN since 2011

What’s it like leading a team primarily made up of Black women?

I discovered my love for serving and working with women of color, in particular Black women, at the end of my twenties. It was my first opportunity to work in beauty. I had a tech background, where few women, especially those who are brown and black, reside. As soon as I started my new role in beauty, I knew instantly that there was no other place I'd rather be - than surrounded by women who looked like me. Our tribe here at EDEN holds me up.

Most impactful lesson you’ve learned during your time in the beauty industry? 

​That you can work (in) your passion, but never forget your purpose. There are many lessons surrounding beauty - inside and out. I treasure the ability to mentor women in this industry to pull others along. I don't want women to go down rocky roads, when there's a smoother path available. Let me help you cheat to win!

How do you create harmony /manage your time between managing a brand, being a mom of 3 (with 1 under the age of 1), a wife and a mentor? 

​I'm glad you said harmony. I learned quickly that there's no such thing as balance. Something suffers when you're giving one (something) your all. I try to make sure I am deliberate in scheduling time in each aspect of my life, including time for me, so that I reduce burnout, limit stress, and ultimately feel satisfied and gratified in my pursuit of wearing multiple hats. If my cup is empty, I am no good to anyone else. I feed my love of travel and quiet time often. I never take for granted the ability and opportunity to excel in each of these roles. I simply give myself grace and am always in prayer that harmony is achievable.

DEBBIE THRASHER

Customer Relations Manager

With EDEN since 2011

Best part of interacting with customers daily?

Engagement.  When customers feel they’re engaging with a person rather than a faceless corporation, they enter an emotional relationship with the brand that fosters a strong sense of loyalty.  I believe customer interactions are the lifeblood of a company because they humanize the brand.         

What do you find to be the most challenging part of your position?

I’m most challenged when a customer has an issue and/or complaint and the resolve is not immediate. It’s unfortunate, but sometimes reply/resolution times are slow.  The challenge is keeping the customer satisfied and retaining their business, boosting customer loyalty.           

Funniest or most interesting question you’ve ever been asked by a customer?

The most interesting question recently has been regarding the Black Lives Matter movement.  I’ve received numerous emails and phone calls from customers wanting to know if the brand/founder is Black.  It’s such a pleasure to answer, yes, we absolutely are.

BRIANA LOCKMAN

Assistant Marketing Manager

With EDEN since 2015

What’s the best part (most enjoyable) about working for EDEN BodyWorks?

Honestly, it’s getting to work with so many incredible Black women (both internally and externally)! I grew up and went to school assuming I’d end up in a more “traditional” and male-dominated career environment - one where it was likely I wouldn’t have many coworkers or superiors who looked like me. When I joined EDEN, it felt like my wildest dream had come true. It’s such an honor to be able to work not only with a team predominantly made up of women, but Black women specifically - all who have such unique career backgrounds and reputable skills to bring to the table. I’m always learning from them! 

What are your top 3 beauty product must-haves (1-skin, 1-body, 1-hair)?

Skin - an exfoliator! I love a good natural apricot scrub. 

Body - a quality moisturizer. Any blend of natural oils and Cocoa Butter seems to treat my skin well. 

Hair - Coconut Shea Leave In Conditioner! Leave-in the most crucial step in my routine for a great wash ‘n go, and this one has been my staple for so many years. It clumps the curls,  keeps them moisturized, and brings me the same results every time. Can’t help but love it.

Bucket list of places you want to visit (or things to do) before you turn 30?

I have a little less than four years to tackle these goals so they may be a tad ambitious; however, I'd like to make it to Maui and Greece, and later hopefully to South Africa to bring my 30th! I'd also love to purchase a condo.

ASHLEY STEWART

Designer & Innovator, Patent Ventures Consultancy

Describe your design style.

Jazz personality, G-Mentality. Or Abstract, Conceptual, Sensual. I'm a minimalist who sometimes likes to do the most.

How do you stay inspired to find unique ways to share brands?

By listening. Letting myself wonder. Finding things that please me and indulging and asking the universe really hard questions. 

Number one tip for getting out of a creative/design rut? 

Dance. Have a twerk session. Travel or workout. Whatever releases your mind from its current state into a place where it's free to roam around and explore.

SEAN ONDES 

Website Services & Consulting

Favorite part of site-building?

I like the challenge of collecting all the information I can, brainstorming ideas, sketching out a plan, and then putting everything together. Then, at the end of it all, there's this brand new website. The scary part is that no matter how much consideration and planning goes into a project, there's always a huge risk. There aren't any guarantees.

What is it like working with a team of women?

I feel incredibly grateful to be surrounded by a group of professional and capable teammates who I know I can depend on. Honestly, I don't ever think of our team as a team of women -- plus me. Obviously, I know they all are but that thought never crosses my mind.

Most exciting project you’ve worked on with EDEN and why?

It's almost a tie between relaunching EDEN's website last Spring and upgrading our email marketing platform back in the Fall of 2019. I think the website redesign wins though just because of the scope of the project. This was an overhaul from the bottom up of everything that customers see on the site. Ashley and I put in a lot of hours planning, building, and getting all of it ready. I'm really happy with how it turned out. It's a nice looking site and most importantly, the redesign is resonating with our visitors.

KEISHA PYZYNSKI

Designer & Co-Founder, Key Design & Media

Is it ever challenging to get on one accord when working with a team of designers vs. working independently? 

I actually love working on a team with other designers. Each designer can bring something unique to the project.  EDEN does a great job of making sure that their design team communicates and collaborates on projects. 

How does it feel seeing your designs go live (on social, ads, websites and etc.)?

I absolutely love seeing my designs once printed. Large formatted prints and packaging makes me the most happy to see.

What do you enjoy most about having EDEN as a client?

I love working with EDEN. They are super organized with their marketing and plan ahead for all of their graphic requests, which gives me the opportunity to think ahead on how to plan and execute an effective design deliverable. Honored to have them as a client for the past several years. 

Most likely to... 

Thank you for taking a moment to get to know the team! It has been our pleasure to build and connect with our customers over the years. We look forward to bringing you more EDEN goodness in the times to come!

ELEMENT: WATER   

 

P I S C E S  

gentle · imaginative · dreamer

 S C O R P I O

passionate · intuitive · independent

C A N C E R

protective · sensitive · caring 

ELEMENT: EARTH

 

T A U R U S 

reserved · patient · reliable

V I R G O

humble · analytical · hardworking 

C A P R I C O R N

resourceful · intelligent · traditional

ELEMENT: FIRE

A R I E S

courageous · confident · honest

L E O 

bold · warm-hearted · passionate

S A G I T T A R I U S 

free-spirited · thoughtful · humorous

ELEMENT: AIR

G E M I N I

curious · adaptable · outgoing

L I B R A

 gentle · witty · mediator 

A Q U A R I U S

friendly · humanitarian · collaborator

***

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The hair care world is overflowing with the glorious fros, slicked styles, helpful tips, tricks and influence of amazing women... and we LIVE for it! However, we mustn’t forget that men are taking charge of their hair regimens too! It’s not often that we hear men talk about their personal hair journeys, so to shed a little light, we're passing the mic to a few fellas who are passionate about their curls!

MEET THE GUYS

Q1: Has taking care of your hair always been important to you, or is it something you grew interested in over time?

STEPHON: Taking care of my hair has always been important to me, but how I took care of my hair has evolved over time. When I was younger, "taking care of my hair" meant trying to have waves and getting haircuts and shape-ups to keep looking sharp. I was using Luster's Pink Lotion and a hair brush... religiously. My parents didn't allow du-rags in the house, so I would borrow a headscarf and tie it down tightly at night for protection! Dark times. 

Over the last 5 years, haircare is much more about how my hair, beard and scalp feel, rather than how it looks. Pink Lotion and Head and Shoulders can't do anything for me. I've taken the time to understand what my hair needs to thrive, and build a regimen to support it. 

DARIUS: It’s definitely something that I grew interest in over time. My mother and sister really informed me about how important it is to take care of your hair. Or at least take care of it as best as you can. 

Stephon - @stephmart_ceo

Q2: How much time do you put into your haircare daily/weekly?

SHELDON: I always take at least one day out of the week to care for my hair's needs. This typically starts with wash day & takes about 3-5 hours from start to finish.

DEANDRE: I dont put as much time into my haircare as people would think, my wash day is the longest day of course. But after wash day it takes no time to refresh my curls for the day. 

DARIUS: Usually everyday at least 5 or 10 min. Stray bottle with water, hair moisturizer and coconut oil to seal everything in

Q3: Most important step to your regimen?

STEPHON: Water! My hair loves moisture, and it's really the only way that it's able to absorb any product. I think it’s a very slept on step for most men, but I recommend that every guy has a small spray bottle full of water handy.

DEANDRE: The most important step in my regimen would be deep conditioning. A lot of hair problems can be solved with deep conditioning! 

Q4: Favorite EDEN product + why?

OZZIE: My favorite product is the Peppermint Tea Tree Shampoo because I feel like it does such a good job of cleaning my hair, especially since I frequent the gym and therefore sweat quite a bit. Also, washing my hair thoroughly in between getting it braided is super important to help the braids look crisp because clean hair and a clean scalp go a long way. 

STEPHON: Hands down it's gotta be the Coconut Shea Pudding Souffle. I love the texture, and I love how it moisturizes my hair strands. It also helps that coconut and shea butter smell great 100% of the time.

DEANDRE: My favorite EDEN product is the Coconut Shea Leave In Conditioner because it moisturizes, defines and clumps my curls. It also pairs well with a lot of gels, and my curls are ALWAYS poppin' when I use it! 

DARIUS: Favorite product would have to be the  Coconut Shea Leave In Conditioner. The reason why it’s my favorite is because it has coconut oil and shea butter in it, which has always worked best for my hair. Also, it really keeps my hair moisturized and soft. 

Darius - @dariusbeckett

Q5: Do you feel there's enough male representation in the natural hair industry/community?

OZZIE: There is definitely not enough representation for men in the natural hair community. I’m hoping to help change the narrative. We have hair too and we want to know how to treat it as best we can. A lot of men just use their girlfriend’s products, allow the hairdresser or barber to use products or recommend things, and we really have no way of knowing what's best for us or our hair.  I’m thankful to companies like EDEN BodyWorks making efforts like this article. I think this is a great way to let men know help is available, plus the brand and products are of high quality and integrity. 

STEPHON: This is a loaded question - on one hand, I believe that women deserve to be *more* represented in this industry. Society has policed women's (and black women's, in particular) hair for centuries, and I think it's high time that natural hair becomes a societal staple in all of its shapes, lengths, textures and styles. On the other hand, I feel like there is room for growth in terms of marketing and educating men on their hair. While hair education is universal, beard textures are niche to men, and the application of hair education is a little different. A lot of men are just using whatever they see their friends, family or partners using, and it would be great to help build their knowledge base moving forward.

SHELDON: Definitely not-there's really only a handful of male natural hair influencers who are consistently producing content, I really hope this is something that changes this year!

Ozzie - @ozanidas

Q6: Something you'd like others to know about men + natural hair care?

OZZIE: I want men to know to take care of their hair.  It is an extension of you and whatever look you go for, be intentional. If you are nice to it, you will have it longer. As men, we all want to keep our hair for as long as possible. I would recommend reading articles, watching videos and trying out different things. 

SHELDON: It's OK to take care of your hair! You won't have it forever, so cherish it for the time that you do!

DEANDRE:  I would like people, especially males, to know it’s ok to want to take care of your hair, test out different products, and experiment with different styles! Learn to love your hair!

Q7: What do you love most about your hair?

OZZIE: I love the versatility of it and how it can be worn in many different styles. Also, when I see that it is growing and looks healthy, I feel proud of my efforts. There is always something new to learn about natural hair. It’s the gift that keeps on giving. 

SHELDON: I love everything, the shape, the texture, the curls, my hair plays a huge factor in my overall self-esteem. When I have a good hair day, no one can tell me anything haha!

DEANDRE: The thing I love most about my hair is how versatile it is. I can wear it curly, braided, twisted or even blown out! 

 Sheldon - @kxd.sheldy

Q8: Do you share your opinion with your significant other or the women (whether family or friends) in your life about how they wear/style their hair?

STEPHON: I do, but only to a certain extent. I believe that you should be empowering those around you, so an opinion on whether or not a protective style or a wig is "suitable" for them does nothing constructive. Further, if you distill most of those "you shouldn't wear your hair like this" opinions down to its core, a lot of them are rooted in racist and misogynistic philosophy. I offer my girl feedback on styling based on what her desired "look" is, and I encourage her to explore her hair in every fashion she sees fit. If she's having an off day, I'll let her know too...(carefully of course.)

SHELDON:  I do, but my opinion is merely that-an opinion. I always want the best for all of my loved ones-even if it just down to choosing the hairstyle that suits them best!

DEANDRE: Yes, I share a lot of my opinions with the women in my life. They know that I know a lot about natural hair, they know I take very good care of my natural hair and I'm always here to help! 

Q9: Did a woman (or women) have influence on how you wear your hair - or the products you use?

OZZIE: Absolutely! When I first started growing my hair, any women I saw with nice natural hair,  I would ask what they used in their hair and the response was always very warm and informative about their approach to caring for it. They would tell me products and some dos and don’ts. Once my mother began to braid my hair, she shared a lot of information about methods and products too. Even still to this day, I take the approach of asking women that I meet information about their hair and I try many of their suggestions out. 

SHELDON: Most definitely! That's all you saw-particularly on YouTube-was women giving insight on natural hair. Learning about my hair inspired me to start my own channel & share with a male audience as there weren't that many men doing it at that point in time. Three of my biggest inspirations were Mini Marley, Bri Hall, & Sayria Jade.

DARIUS: Yes definitely, my mom and sister. Because they have natural hair I started to use the products that helped them. I learned mainly everything from them. They also showed me what products work best for our hair texture. 

Q10: Advice you'd give to other fellas looking to put more effort into their hair care?

SHELDON: It's OK to care for your hair. It's not going to be easy at first, you will have to find what works best for your hair-most importantly make sure you keep it healthy! The feelings you get when you finally start to learn about your hair, & you get to physically see the difference, is incomparable!

DEANDRE: My advice to other men would be to get educated and listen to your hair. It may seem like a lot at first, but it gets so much easier! I promise! 

DARIUS:  I would say to stay consistent with it and that will make it easier because that will train your hair to stay a certain way. Wash and condition it at least once a week but keep it healthy and moisturized with some type of leave in conditioner and oil. I prefer coconut oil 9/10. 

 DeAndre - @therealdremajor

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Wanna learn more? Share your questions, comments and concerns below + be sure to keep up with Ozzie, Stephon, Sheldon, DeAndre, and Darius on social. 

See you next time!

You asked, so we're delivering! Now is your chance to become a part of #EDENCurlfriends, our official brand ambassador program. Get ready to create community while gaining access to free products, features on ads + social promo, a personalized coupon code, opportunities to work brand events, and more!

What Does an Ambassador Do?

Our #EDENCurlfriends will receive a special box of products which they'll be expected to use to complete the following each month:

- Create at least two pieces of branded content. Both styling videos and hair/lifestyle images are welcome. All content must have clean, neutral backgrounds + include edited and non-copyrighted background music.  

- Submit all content files via email prior to posting.  

- Post the content to at least one of the following platforms: 

IG
YouTube
Pinterest
Personal Blog/Website
TikTok

- Include product education in captions +  the hashtags #EDENCurlfriends, #EDENVibes and #StylewithEDEN. 

- Submit a product review on any of the below websites:

EDENBodyWorks.com
Target.com
Walmart.com
Amazon.com
HEB.com

How to Apply

STEP 1

Complete this survey.

STEP 2

Submit a video sharing why you want to join the program. Post it to your Instagram feed using the hashtag #EDENCurlfriends to help gain the votes of your supporters.

STEP 3

Email your video + a headshot of yourself (high resolution only) to EDENCurlfriends@gmail.com.

And That's It! 

Selected ambassadors will be notified via email.

Good luck!

Ever wonder what the actual benefits are of the ingredients listed on your favorite products? We’re not just talking about the “hot” ones that everyone has come to know and love, such as Coconut Oil or Shea Butter, but those that tend to be less talked about; the ones whose names may sound familiar, but their exact purpose is not so clear.

As always, we’re here to help! Highlighting a few lesser known ingredients from our own formulas, we’re sharing what it is that makes these underdogs so great. 

For Scalp Conditions

1. Carrot Seed Oil

Vitamin and antioxidant-rich, this vegetable oil does an amazing job at hydrating both the scalp and hair. It increases circulation and alleviates flaking, rash, and itchiness due to skin conditions on the scalp. Carrot Seed Oil also protects the hair shaft, preventing breakage.

Products containing Carrot Seed Oil: Peppermint Tea Tree Conditioner + Hair Milk, JojOba Monoi Conditioner + Deep Conditioner

2. Vitamin E 

Amazing for healing irritated or scarred skin, Vitamin E is the perfect component for treating a flaky scalp. It penetrates and repairs at the root while also increasing circulation. It reduces breakage as well! Implement a little into your routine and experience a decrease in shedding and an easier time retaining length.

Products containing Vitamin E: Coconut Shea Collection, JojOba Monoi Collection, Citrus Fusion Collection

3. Aloe Vera

Aloe can also help condition the hair. The plant is packed with vitamins and minerals that are incredibly moisturizing to the entire hair shaft. Whether applying directly from the leaf, or in juice or gel form, it maintains all its beneficial properties. 

Products containing Aloe Vera: Almond Marshmallow Trio, Coconut Shea Collection, JojOba Monoi Collection, Peppermint Tea Tree, Hibiscus Honey

For Hair Growth

4. Acai

This superfood is packed with vitamins such as A, C, + E, and it contains omega 3, 6 and 9 fatty acids. It’s also made up of many of the B-complex vitamins that are essential to natural hair growth.  All of this goodness promotes a healthy environment for strands from root to tip and helps to reduce overall thinning + breakage.

Products containing Acai: Citrus Fusion Collection

For Dry Hair

5. Mango Seed Butter

High in antioxidants and fatty acids, Mango Seed Butter is perfect for combating dry hair. Its nutrient-rich composition helps to soften and seal moisture into the strand, protecting it from becoming brittle or damaged from environmental factors. 

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Learn a bit more about what you’re feeding your hair with? We hope so! Quality ingredients are what EDEN is all about. We’re happy to share the knowledge!

If you're having trouble deciding exactly which collection to try ('cause don't they all sound pretty great?), have a little fun by allowing your zodiac sign to do the picking! 

Click here to get more info on our key ingredients. In the comments below, tell us what natural ingredients you nurture your hair with.

See you next time!

Ready to get dolled up? We’re here to help! The next week or two is likely filled with friends, family, and parties, which means more opportunities to try out some of those super cute hairstyles you’ve been saving in your screenshot gallery. To provide a little extra inspo, we’ve got a few gorgeous glam looks to share of our own! 

The Half & Half 

Featuring @curlsandcouture

Products used: Papaya Castor Scalp Cleanser, Conditioning Hairdress + Scalp Massaging Serum and Hibiscus Honey Blow Dry Cream + Hydration Custard

To nourish, protect from heat + stretch!

The Halo Braid

Featuring @syeda_bombom

Bonus, this serves as a protective style too!

Product Used: Coconut Shea Curl Defining Creme

To moisturize, hold + add shine!

The Low Pony

Featuring @heydonae

Another ‘do that serves as a protective style! 

Product Used: Papaya Castor Foam Conditioner

To smooth down frizz!

The Side Pin-Back

Featuring @heycurlie

Products Used: Papaya Castor Scalp Cleanser, Foam Conditioner, Scalp Massaging Serum, + Nourishing Curl Jam

To set + seal!

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Arrive rockin’ any of these fabulous styles, and you’re sure to have a #hautegirlholiday! In the comments below, tell us which look is your favorite! Also, be sure to tag us in your photos using the hashtag #StylewithEDEN, should you try your hand at one.

Happy Holidays!

See you next year!

Here's a story about a girl named Jasmine...

Who knew there was much more to life than damaged hair. After experiencing chemical damage, she researched ingredients and started mixing oils right in her mother's kitchen. Those were the beginnings to her FIRST product - JojOba Monoi Hair Oil. Fifteen years later, she's merged her love for beauty with tech and is still creating products with natural ingredients to help address your moisture, dryness, breakage, fullness concerns and more!