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16 Influencers Share Why They Love EDEN BodyWorks

16 Influencers Share Why They Love EDEN BodyWorks

In case you were wondering, YES! We are celebrating our 16 year anniversary for the rest of 2020! We wouldn't be the brand we are today without the support of our community! Over the years, we've had the pleasure of partnering with countless talented creators, many of whom have become like family to us. Today, we're passing the mic to a few of these awesome influencers, so they can tell you why they love EDEN!

 

@watchciwork
@curlsandcouture
@maia_poppin

 

 

1. Favorite EDEN product? 

“My favorite EDEN BodyWorks product is the Natural Curl Defining Creme! It’s such a great product! It defines and moisturizes my curls. It became my fave when I realized I could use it for a one product wash n go! Game changer!” - @watchciwork

 

“That’s hard because I have two! The Citrus Fusion Hair + Body Butter because it’s so extremely moisturizing, smells great and it’s muti-use. The second is the Papaya Castor Conditioning Hairdress. Again it’s a multi-use product for me; I use it all the time when I’m doing mine or my husband’s hair, it doesn’t matter the style.” - @curlsandcouture

 

“My favorite EDEN product is the JojOba Monoi Deep Conditioner. I love this entire line but the Deep Conditioner gives me a great amount of moisture while strengthening my stands at the same damn time! The jar also lasts forever which is great for my pockets! Love this deep conditioner!” - @maia_poppin

 

“One of my favorite EDEN products is the Hibiscus Honey Hydration Custard! It was the first EDEN product I ever tried and quickly became a fave because of its versatility. The Hydration Custard can be used for protective styling, as a base for twist outs, wash n gos, braid outs, literally ANYTHING. The Hydration Custard is so moisturizing, smells amazing and leaves my hair feeling super hydrated and shiny.” - @somahriah

 

The Almond Marshmallow Therapy Leave In Conditioner currently has my heart! In the past, I completely stayed away from "spray leave-in conditioners" because they would never work for me! Then I tried the entire Almond Marshmallow Collection & it was a game changer! The leave-in works AMAZINGLY and allows the process of moisturizing my hair to be quicker while still being very efficient. Definitely a Must-have product!” - @knotsncurls

 

“The Peppermint Tea Tree Shampoo is a life saver! As a natural hair blogger, I'm constantly experimenting with new products which can sometimes lead to unfavorable results. After having a horrible experience experimenting with a product, using this shampoo for several wash days really helped bring my hair back to life!” - @stephrachel_

 

My favorite EDEN product is the Hibiscus Honey Hydration Custard. It’s my everyday goto to moisturize my hair.” - @thevillage_baddie



 

 

 

 

 

 

 

2. Favorite way to #StylewithEDEN? 

Two & Three strand twist outs are my FAVE to do with EDEN because I get two styles in one. Generally, I use the Coconut Shea Leave in Conditioner + Coconut Shea Curl Defining Creme -or- Papaya Castor Foam Conditioner + Papaya Castor Nourishing Curl Jam. I can wear my twists for a week knowing the hydration I receive from EDEN will not disappear and when I'm ready to bring my fro out, I simply coat my fingertips with my Papaya Castor Conditioning Hairdress and take down my twists. Boom, EDEN has made a wash day stretch for 2 weeks!” - @thisisdananicole

 

Wash + Go’s are my absolute faveeeuh, my OG, my go to- LOL, you get the point. Plus, I quite enjoy allowing my fro to sorta just do its own thing.” - @tropicurlie

 

“I love using the Papaya Castor Foam Conditioner to create a rod set.” - @heycurlie

 

I don’t do many hairstyles, but using the Coconut Shea Leave In as my base will allow all my looks to flourish. Especially my twist outs.” - @naturalpartnersincrime

 

"My favorite hairstyle to do with an EDEN product is a twist out. My twists always come out moisturized and beautiful." - @heyyyitsmimi

 

 


 

 

 

 

 

3. What comes to mind when you think of EDEN BodyWorks (or favorite memory)? 

When I think of EDEN, I think family. EDEN BodyWorks is more than a natural hair brand to me. It's a family of creators and curators that provide a new experience with every event and every new product launch. When I use EDEN, I genuinely feel like the product was hand-crafted with me in mind and my hair loves it. Favorite EDEN memory is my very first CURLFEST repping the brand. I was overwhelmed in the best way from all the love I received from my brand family, but also the naturalistas that attended who recognized me and trusted my judgement when recommending products. This sense of belonging and having my seat at the table with this family is an indescribable feeling.” - @thisisdananicole

 

I think about power, black power. Jasmine- a woman of color, defied the odds stacked against us with 16 years of business neatly tucked under her belt. 16 years of creating diverse and inclusive products. 16 years of helping to mend the beauty industry that once didn’t cater to us. All of this while being active in the community with philanthropic efforts to help women, and all of this as a black entrepreneur? Much more- a black female entrepreneur (who are not awarded the same opportunities as their non-POC and male counterparts)? There are so many hurdles that Jasmine, we, us as a community must overcome in a system that just isn’t built for us. I could walk circles around the block going on about how groundbreaking & inspiring her story is. Jasmine has been leading, inspiring & innovating for 16 years and might I add, ever so gracefully and if that isn’t an example of black power, I’m not sure what is. “ - @tropicurlie

 

“I had been natural for almost a year before trying any EDEN BodyWorks products. I experimented with so many brands and products (high end and drug store) but had never been able to consistently recreate styles until I started using EDEN products. EDEN BodyWorks has products for all hair types and conditions, with natural ingredients for soft, strong, and healthy hair. Although I do still use other brands, every style I execute I always have at least one EDEN product in my routine, whether that begins with my shampoo, deep conditioner, leave-in or styler. I always know what I will get with EDEN products - and that is quality! My hair LOVES EBW.” - @somahriah

 

Family comes to mind when I think of EDEN BodyWorks. I’ve been using EDEN since I started my natural hair journey. The brand has been a major part of my life and natural hair journey.” - @heycurlie



 

 

 

 

 

 

4. One word to describe your natural hair experience.

 

Resilient - @watchciwork
Fulfilling - @curlsandcouture
Delightful - @maia_poppin
Enlightenment - @tropicurlie
Transformative - @somahriah
Exhilarating - @knotsncurls
Shocking - @therealdremajor
Enlightening - @stephrachel_
Life-changing - @thevillage_baddie
Revealing - @thisisdananicole
Resilient - @heycurlie
Educational - @syeda_bombom
Transitional - @imaprilchristina
Transparent @kensthetic_
Reinvigorating -  @heyyyitsmimi

 

  

 

Type 4 Naturals

    

5. How do you use your hair/style to inspire others? 

I use hair to inspire others by showing people how beautiful our hair is in its natural state. Contrary to what the media tries to tell us, our curls are beautiful just the way they are. Our hair is so versatile and unique. With the proper knowledge and products, we all can achieve poppin' hairstyles." - @watchciwork

 

“I'm a skinny, tall girl with big frizzy hair. In the natural hair world, much attention is given to the perfect frizz free curl and coil and we as women have enough to deal with on social media with body shaming if you don't have the "ideal body type" (whatever that is). Styling and showcasing my natural hair in all its craziness offers relatability. It's a confidence thing that I'm trying to communicate. I want my curlfriends/followers to know that the feelings they felt about their hair and body aren't unusual, but that place of self doubt isn't where they need to stay. I hope that sharing my insecurities and journey to acceptance of my hair and body encourage women to give themselves grace but also to make whatever necessary changes they need to expose the beauty within themselves, to themselves. Get that EDEN product, pick up that resistance band and work out; eat that pasta sis! You're STILL poppin'!” - @thisisdananicole

 

“When I started transitioning natural and subsequently launched Curls and Couture, my goal was to inspire women to love their natural hair and own it. Whether that was in a twist out, locs, braids, blow out, perm rod set, I want them to fall in love with their crown. So I chose to do that by sharing my journey of learning and loving my hair. “ - @curlsandcouture

 

“I use my hair to inspire others by showing simplicity. If you master a style and love it, keep doing it until you feel like moving on. That’s what I did. Also, my style is as simple as it gets. I want my audience to know that there are people out there that don’t get glammed up everyday and they’re just as awesome!” - @maia_poppin

 

How do you use your hair/style to inspire others? By letting others know that styling your own hair can be fun and easy! It's especially fun when you have great products to help you along the way :)” - @syeda_bombom

 

“Doing my hair is therapeutic. Coloring my hair has now become a part of my signature tresses look. Natural hair is not one dimensional. There are so many options - healthy options that you can turn to,  so I hope that anyone that follows me is able to see that & think outside the box for themselves.” - @imaprilchristina

 

I use my natural hair journey to inspire my audience to feel more confident in loving their hair and in turn, themselves.” - @kensthetic_

 

“As a low porosity type 4 natural with medium/high density hair, I use my platform to inspire others with similar hair types to really embrace and care for theirs. Ultimately, with the right techniques, regimen and products, caring for your natural hair is 100% feasible. If I can do it, anybody can!” - @stephrachel_

 

“I use wash ‘n gos to inspire because I feel like a lot of people think that their natural hair is “too much” or they just don’t know how to deal with it and I want people to see with their very own eyes, what their hair can be capable of doing if they take the time to learn to care for it. I also like to inspire guys. Guys can have natural hair as well. Guys can have NICE natural hair at that.” - @therealdremajor

 

I consider myself an average Naturalista, so when I’m able to achieve a great style I always go back to my followers with all my tips and tricks and products used to hopefully help them as well.” - @naturalpartnersincrime


I wear my natural hair out because I want to inspire females to do the same and to not be ashamed of their coarse natural hair. 4C is beautiful and it should be embraced and taken care of just like any other type of hair. “ - @thevillage_baddie

 

"There are many people with type 4 hair that want to become natural or want to maintain healthy hair in general, but don’t know exactly where to go. I try to inspire people through my styles and with experience/knowledge so that they can be motivated and excited to do their hair." - @heyyyitsmimi 

 

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Establishing real relationships and a sense of community remains our passion. We're grateful for the opportunities EDEN has had to build that with these creators and many more. We look forward to making more memories, connections, and amazing products moving forward.

 

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We'd love to hear your EDEN stories too! In the comments below, tell us how you discovered EDEN! 

 

Also, it's not too late to get your hands on one of our 16th Anniversary Boxes! Filled with 8 full-sized EDEN products + beauty and wellness items from 9 other women-owned brands, it's truly the ultimate self care package. Special treat: receive $20 off your Anniversary Box (shipping included)  by entering code: BOX20 today!

 

 

See you next time!

 

September 23, 2020 — EDEN BodyWorks
Who's Behind The Brand: Get to Know Team EDEN

Who's Behind The Brand: Get to Know Team EDEN

 This month, we're celebrating 16 years of EDEN BodyWorks! That's right, it's our anniversary! Since day one, it has been our passion to create high-quality, nature-inspired products that deliver amazing results. It all started with the JojOba Monoi Hair Oil and has now flourished into eight ingredient-focused collections. From dry scalp to breakage, and anything in between, we're still dedicated to meeting the needs of our customers.  We're so grateful for all of the support we receive! And now, whether you've been rockin' with us since the beginning or you're new to the family, we want to know... 

 

How well do you know EDEN? 

Never have we ever...

Tested our products on animals
 Used harsh sulfates in our products
Had parabens
Made hair products for only one texture

 

 If you knew all of the above, we're thrilled! You've made it past first base. Now, it's time you get to know a little more about who's behind the brand.

 

MEET THE TEAM

 

Jasmine Lawrence

JASMINE LAWRENCE

Founder

Founded EDEN in 2004

 

Seattle or San Francisco
North America Travel or International Travel
 Twists or Braids

 

Name something you learned from your experience in beauty that you’ve been able to carry over to tech (or vice versa)?

I've learned to focus on solving the root problem rather than just treating symptoms. This involves asking deeper questions and getting clarity on expected outcomes and goals.

 

What does EDEN mean to you now vs. what it meant to you when you first started the company?

It's the same! It's always been my personal opportunity to do good in the world by trying to help improve people's lives. I'm honored to be able to have this impact.

 

Best part of being a young, Black woman entrepreneur?

Being all of these things has given me the strength and focus that enables me to believe that anything is possible! 

 

What kind of impact do you want the brand to have?

The impact I hope to see from EDEN BodyWorks is that we can help people live their best lives inside and out. From products, conversations, and education this brand offers a wide range of experiences to meet people where they are on their journies and support them well.

  


Ylorie Taylor

YLORIE TAYLOR

Vice President

With EDEN since 2011

 

Suburbs or City (all day)
Date Night Out or Date Night In (too much time inside thanks to COVID, lol)
Zoom Meeting or Conference Call (old school, but I consider myself a closet Zoom Meeting person. I'm warming up to my visual glam as the new norm)

  

What’s it like leading a team primarily made up of Black women?

I discovered my love for serving and working with women of color, in particular Black women, at the end of my twenties. It was my first opportunity to work in beauty. I had a tech background, where few women, especially those who are brown and black, reside. As soon as I started my new role in beauty, I knew instantly that there was no other place I'd rather be - than surrounded by women who looked like me. Our tribe here at EDEN holds me up.

Most impactful lesson you’ve learned during your time in the beauty industry? 

​That you can work (in) your passion, but never forget your purpose. There are many lessons surrounding beauty - inside and out. I treasure the ability to mentor women in this industry to pull others along. I don't want women to go down rocky roads, when there's a smoother path available. Let me help you cheat to win!

How do you create harmony /manage your time between managing a brand, being a mom of 3 (with 1 under the age of 1), a wife and a mentor? 

​I'm glad you said harmony. I learned quickly that there's no such thing as balance. Something suffers when you're giving one (something) your all. I try to make sure I am deliberate in scheduling time in each aspect of my life, including time for me, so that I reduce burnout, limit stress, and ultimately feel satisfied and gratified in my pursuit of wearing multiple hats. If my cup is empty, I am no good to anyone else. I feed my love of travel and quiet time often. I never take for granted the ability and opportunity to excel in each of these roles. I simply give myself grace and am always in prayer that harmony is achievable.

 


Debbie Thrasher

DEBBIE THRASHER

Customer Relations Manager

With EDEN since 2011

 

Staycation or Vacation
Take Out or Dining Out
Hot Tub or Jacuzzi

  

Best part of interacting with customers daily?

Engagement.  When customers feel they’re engaging with a person rather than a faceless corporation, they enter an emotional relationship with the brand that fosters a strong sense of loyalty.  I believe customer interactions are the lifeblood of a company because they humanize the brand.         

 

What do you find to be the most challenging part of your position?

I’m most challenged when a customer has an issue and/or complaint and the resolve is not immediate. It’s unfortunate, but sometimes reply/resolution times are slow.  The challenge is keeping the customer satisfied and retaining their business, boosting customer loyalty.           

 

Funniest or most interesting question you’ve ever been asked by a customer?

The most interesting question recently has been regarding the Black Lives Matter movement.  I’ve received numerous emails and phone calls from customers wanting to know if the brand/founder is Black.  It’s such a pleasure to answer, yes, we absolutely are.

 

  

BRIANA LOCKMAN

Assistant Marketing Manager

With EDEN since 2015

 

Big City Living or Suburban Life (but close enough to the city for weekend fun)
Mall Shopper or Online
Netflix or YouTube

 

What’s the best part (most enjoyable) about working for EDEN BodyWorks?

Honestly, it’s getting to work with so many incredible Black women (both internally and externally)! I grew up and went to school assuming I’d end up in a more “traditional” and male-dominated career environment - one where it was likely I wouldn’t have many coworkers or superiors who looked like me. When I joined EDEN, it felt like my wildest dream had come true. It’s such an honor to be able to work not only with a team predominantly made up of women, but Black women specifically - all who have such unique career backgrounds and reputable skills to bring to the table. I’m always learning from them! 

 

What are your top 3 beauty product must-haves (1-skin, 1-body, 1-hair)?

Skin - an exfoliator! I love a good natural apricot scrub. 

Body - a quality moisturizer. Any blend of natural oils and Cocoa Butter seems to treat my skin well. 

Hair - Coconut Shea Leave In Conditioner! Leave-in the most crucial step in my routine for a great wash ‘n go, and this one has been my staple for so many years. It clumps the curls,  keeps them moisturized, and brings me the same results every time. Can’t help but love it.

 

Bucket list of places you want to visit (or things to do) before you turn 30?

I have a little less than four years to tackle these goals so they may be a tad ambitious; however, I'd like to make it to Maui and Greece, and later hopefully to South Africa to bring my 30th! I'd also love to purchase a condo.

 

 

Ashley Stewart

ASHLEY STEWART

Designer & Innovator, Patent Ventures Consultancy

Cardio or Weights (but with conditioning)
Glamour or Simplicity (whatever makes you feel sexy; maybe a combination of both with a little G-mentality in there, so sleek)
Twitter or IG (Black Twitter)

 

Describe your design style.

Jazz personality, G-Mentality. Or Abstract, Conceptual, Sensual. I'm a minimalist who sometimes likes to do the most.

 

How do you stay inspired to find unique ways to share brands?

By listening. Letting myself wonder. Finding things that please me and indulging and asking the universe really hard questions. 

 

Number one tip for getting out of a creative/design rut? 

Dance. Have a twerk session. Travel or workout. Whatever releases your mind from its current state into a place where it's free to roam around and explore.

 

 

Sean Ondes

SEAN ONDES 

Website Services & Consulting

 

Winter or Summer (Summer for sure. I love the heat and being outdoors)
Cycling or Martial Arts (I like cycling but that's more about just getting exercise. Martial arts, specifically Budo Taijutsu, has been a passion of mine for over 20 years.)
Uber Eats or Home Cooking (Definitely home cooking! I love trying new recipes and sometimes experimenting on my own.)

 

Favorite part of site-building?

I like the challenge of collecting all the information I can, brainstorming ideas, sketching out a plan, and then putting everything together. Then, at the end of it all, there's this brand new website. The scary part is that no matter how much consideration and planning goes into a project, there's always a huge risk. There aren't any guarantees.


What is it like working with a team of women?

I feel incredibly grateful to be surrounded by a group of professional and capable teammates who I know I can depend on. Honestly, I don't ever think of our team as a team of women -- plus me. Obviously, I know they all are but that thought never crosses my mind.

 

Most exciting project you’ve worked on with EDEN and why?

It's almost a tie between relaunching EDEN's website last Spring and upgrading our email marketing platform back in the Fall of 2019. I think the website redesign wins though just because of the scope of the project. This was an overhaul from the bottom up of everything that customers see on the site. Ashley and I put in a lot of hours planning, building, and getting all of it ready. I'm really happy with how it turned out. It's a nice looking site and most importantly, the redesign is resonating with our visitors.

  

 

KEISHA PYZYNSKI

Designer & Co-Founder, Key Design & Media

 

Photography or Videography
Bold Colors or Neutrals
Europe or The Caribbean

 

Is it ever challenging to get on one accord when working with a team of designers vs. working independently? 

I actually love working on a team with other designers. Each designer can bring something unique to the project.  EDEN does a great job of making sure that their design team communicates and collaborates on projects. 

 

How does it feel seeing your designs go live (on social, ads, websites and etc.)?

I absolutely love seeing my designs once printed. Large formatted prints and packaging makes me the most happy to see.

 

What do you enjoy most about having EDEN as a client?

I love working with EDEN. They are super organized with their marketing and plan ahead for all of their graphic requests, which gives me the opportunity to think ahead on how to plan and execute an effective design deliverable. Honored to have them as a client for the past several years. 

 

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Most likely to... 

Watch a Rom-Com: Jasmine & Ylorie
Live in a big city: Jasmine & Ylorie
Enjoy a day at a museum: Debbie, Sean, Keisha & Briana
Play with Robots: Jasmine
Have a strange phobia: Keisha
Read a book in one day: Sean
Cook an elaborate meal: Debbie, Sean & Keisha
Move to a different country: Sean
Win a Nobel Prize: Jasmine
Bring home a stray animal: Briana
Hide from the camera:  Jasmine, DebbieAshley & Keisha
Win in a fight: Ylorie & Ashley
Spend hours in the gym: Jasmine & Briana

  

 

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Thank you for taking a moment to get to know the team! It has been our pleasure to build and connect with our customers over the years. We look forward to bringing you more EDEN goodness in the times to come!

 

Want to learn more about EDEN? Visit the links below:

 

 

See you next time!

 

 
August 11, 2020 — EDEN BodyWorks
Peppermint Oil + Tea Tree Oil for Natural Hair Care: What You Need to Know

Peppermint Oil + Tea Tree Oil for Natural Hair Care: What You Need to Know

 

We joyfully celebrate Earth Day. As a brand that’s heavily inspired by nature, we’re incredibly thankful for all of the goodness that our planet innately produces.  We believe that plants, herbs and natural ingredients truly assist in maintaining the body’s heath and original design. While the key ingredients across our entire suite of products draw from the earth, today we’d like to focus on the green - our classic Peppermint Tea Tree collection, that is. This OG quadruplet is formulated to clarify and treat any dry, flaky, or irritated scalp. 

 


The Roster:
invigorating clarifying cleanser
high-slip rinse-out conditioner
lightweight leave-in lotion
penetrating scalp oil

 

If anything is expected to grow and flourish, its roots must be well-nurtured. The same rule applies to hair care! A scalp that’s experiencing dandruff, itch, or heavy buildup will ultimately affect the health, look, and feel of the strands too. That’s what motivated our creation of a collection that would utilize plants to tackle scalp-related concerns. Although this line has been around for some time, we’re still frequently asked questions about how and why it works. We've got the details just for you!

 


How Do Peppermint Oil and Tea Tree Oil Benefit the Hair + Scalp?
Peppermint Oil is a powerful essential oil made up of vitamin A and C, plus an array of minerals and Omega-3 fatty acids. It has natural antiseptic properties which allow it to heal stressed or inflamed skin. Peppermint Oil also contains menthol, which provides a stimulating and therapeutic cooling sensation meant to soothe an itchy scalp. Tea Tree Oil is an antioxidant that’s both anti-fungal and antibacterial, so it effectively fights off bacteria and fungi. It acts as a solvent, with the ability to break down layers of dead skin and product. 



Can Increasing Scalp Circulation Help With Hair Growth?
Yes! Many factors contribute to hair growth, however, increasing scalp circulation means that the blood flow is stirred up or reactivated in that particular area; this acts as a wake up call to hair follicle roots which may have otherwise been dormant. Regular scalp massages combined with the application of products that provide a natural tingle can help encourage this kind of stimulation.

 

 

Are Clarifying Products Harmful to Natural Hair?
Let’s first settle the myth surrounding clarifying products like our Peppermint Tea Tree Shampoo. Many believe that for a cleanser to be clarifying, it must contain sulfates, which result in that squeaky clean feeling, but can ultimately be harsh and drying to the hair. Thankfully, this is not the case! What actually qualifies a product to be considered a solvent (“clarifying”), is its ability to dissolve other substances like oils, creams and dirt. Tea Tree Oil does just that… naturally! As a result, the Peppermint Tea Tree Shampoo removes all traces of product from the hair + scalp, without harmful detergents. Not to mention, it also provides a great lather!

 

  

Why Should A Clarifying Shampoo Be Used?
Leave-ins, butters, oils and gels build up on the hair shaft and scalp over time. Natural sebum and dead skin cells also accumulate. All of these substances can clog the scalp’s pores, which blocks beneficial nutrients from entering and can eventually cause irritations and even prevent growth. Using clarifying products at least once per month ensures that all residue gets removed. Doing so results in a clean, clear base, ultimately promoting a healthy environment in which the hair can flourish.

 

 

How Often Should A Clarifying Shampoo Be Used?
 It depends on the individual. One wash day per month dedicated to a clarifying shampoo is enough for many naturals; however, for those who regularly expose their hair to chlorine, combat scalp issues, or sweat often, it can be used in a weekly wash routine (we suggest no more than once per week).  

 



How Do The Conditioning and Leave-In Products Benefit The Hair?
While Peppermint + Tea Tree Oil within the Conditioner and Hair Milk work their magic to tingle and soothe, both of these products are packed with other natural ingredients that infuse hydration. To name a few, JojOba Oil, Sweet Almond Oil, Hemp Seed Oil, and Aloe provide an array of nutrients to the hair. These ingredients balance pH, and keep the hair feeling soft, hydrated and easy to detangle.

 


 

How Is The Hair Oil Used?
The Peppermint Tea Tree Hair Oil is a lightweight blend of oils formulated to specifically treat the scalp, but it’s also beneficial to the hair shaft. The oil is easily absorbed, and it promotes shine. Spray it directly onto the scalp, and massage it in, allowing a little to slip down the strand as well. Apply daily, or as needed between washes.

 

 

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Still have questions about this collection? Watch it in action! 

 



Curlfriend, BreAnna Dona’e used Peppermint Tea Tree from start to finish to wash and style.

 

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Have you tried products from this collection? Tell us your thoughts in the comments below!

See you next time!

 

April 22, 2020 — EDEN BodyWorks
The Perfect Product for Your Zodiac Sign

The Perfect Product for Your Zodiac Sign

There's no doubt about it, hair has personality! Have a little fun and find out which EDEN product best suits your traits, according to your zodiac sign.  

 

ELEMENT: WATER   

 
  Meet our water sign curlfriends Edwina, Sonata, and Tyler 

 

P I S C E S  

FEBRUARY 19 - MARCH 20

 

gentle · imaginative · dreamer

As a water sign, Pisces are intuitive by nature and fuel their emotions by practicing the art of reflection. Pisces are constantly seeking hydration and need room to express their versatility. If Pisces is your zodiac sign, the Hibiscus Honey Blow Dry Cream is your go-to for hair protection, conditioning and stretching. It allows you to freely switch up your style.

 

 S C O R P I O

OCTOBER 23 - NOVEMBER 21

 

passionate · intuitive · independent

Loving and passionate, Scorpios are dedicated individuals who know what they want. They are resourceful and very careful when choosing who to let into their heart... and what to put into their hair! If you are a Scorpio, the Hibiscus Honey Hydration Custard is a product you can place your trust in.  It provides the flexibility you enjoy to keep styling exciting, the sweetness that appeals to your senses, and the reliability you need to ensure that your results come out fierce every time.

 

C A N C E R

JUNE 22 - JULY 22

 

protective · sensitive · caring 

Cancers are tender-hearted and sentimental beings. Greatly moved by empathy and their love for others, they are some of the most protective and caring individuals. Much like they do in their relationships with others, they place great value in tending to their hair's needs. If Cancer is your zodiac sign, the JojOba Monoi Deep Conditioner is exactly what you need to show your hair the TLC it craves. 

 

 

 

 

 

ELEMENT: EARTH

 
Meet our earth sign curlfriends Mariah, Alyssia, and Aubreana 

 

T A U R U S 

APRIL 21 - MAY 21

 

reserved · patient · reliable

Highly practical and grounded, Taurus are some of the most reliable curlfriends. They are creatures of habit and also very dedicated individuals. When a Taurus finds a product that works for them on all fronts - smell, consistency, moisturizing ability + hold, they will stick to it. If Taurus is your zodiac sign, the Coconut Shea Curl Defining Creme was made for you. It's an OG fan-favorite curl styler that can be trusted to deliver a defined wash 'n go every time.

 

V I R G O

AUGUST 23 - SEPTEMBER 22

 

humble · analytical · hardworking 

Like their fellow earth signs, Virgos are both hardworking and loyal. They are hardcore planners and strive for perfection in all that they do. Remaining humble is rarely an issue for them. Virgos often opt for polished hairstyles that are frizz-free. If you are a Virgo, the product for you is the Coconut Shea Control Edge Glaze. With it, your baby hairs will stay laid and your styles kept sleek!

 

 

C A P R I C O R N

DECEMBER 22 - JANUARY 20

 

resourceful · intelligent · traditional

Independent, responsible, and ambitious - all major characteristics of the Capricorn. Capricorns are also intelligent and place high value on loyalty, especially when it comes to tradition! With hair care, any product that can tackle multiple concerns at once will likely become a staple in their routine. If Capricorn is your zodiac sign, the Coconut Shea Cleansing CoWash will take care of your wash day needs: shampooing + conditioning all in one (plus it's a longtime fan-favorite)!

 

 

 

 

ELEMENT: FIRE

  Meet our fire sign curlfriends Zenita, Tia, and Jasmine 

 

A R I E S

MARCH 21 - APRIL 20

 

courageous · confident · honest

Go-getters by nature, Aries are confident and determined people. They remain optimistic and don't mind being the first to take a risk. Aries don't have the patience to deal with tedious or time-consuming styles, so quick and simple looks are a must. If you are an Aries, the Coconut Shea Curling Jelly will serve you well. It's a one-product styler that will give you the definition, hold + shine you need to be on your way without having to layer it with any other products.

 

 

L E O 

JULY 21 - AUGUST 23

 

bold · warm-hearted · passionate

As a fire sign, Leos wear confidence like a crown and love to stand out! Often creative, they are passionate about whatever they put their mind to, which makes them generous and lovable leaders, not to mention that they have a fun sense of humor. The Leo mentality: bold hair is good hair!  If you are a Leo, the Almond Marshmallow Hydration Serum (nicknamed "liquid gold'), is the key to making your curls POP with shine + definition.

 

 

S A G I T T A R I U S 

NOVEMBER 22 - DECEMBER 21

 

free-spirited · thoughtful · humorous

Sagittarius are very open-minded and love their freedom. Curiosity keeps them actively learning and exploring new people and places. A silly sense of humor is one of their best qualities. When it comes to hair care, versatility is key! If Sagittarius is your zodiac sign, the Coconut Shea Leave In Conditioner is your go-to! It's moisturizing, yet won't weigh your hair down + it mixes well with just about anything you can think to cocktail it with. 

 

 

 

 

ELEMENT: AIR

Meet our air sign curlfriends Samiya, Steph, and Iyana 

 

G E M I N I

MAY 21 - JUNE 21

 

curious · adaptable · outgoing

As an air sign, Gemini are friendly and sociable people. They easily adapt to change, are quick-witted and expressive + they are known for being highly versatile. Gemini enjoy playfulness in their hair care, switching up styles regularly. If you are a Gemini, the Citrus Fusion Hair + Body Butter will bring the variety you desire. It can be used as a lightweight styler and/or a moisturizer for your hair + body, cleverly covering two needs in one.

 

 

L I B R A

SEPTEMBER 23 - OCTOBER 22

 

 gentle · witty · mediator 

Libras love peacefulness and equality. They are true diplomats who value being in the presence of others and working collaboratively. The gentle Libra can find it difficult to choose just one product to try out on their hair, but as long as it mixes well with others, they're open to experimentation. If Libra is your zodiac sign, the Hibiscus Honey Curl Hydration Conditioner will treat your curls with care. It compliments any shampoo without fail and can be rinsed out or left in, because it easily harmonizes with styling products too!

 

 

A Q U A R I U S

JANUARY 21 - FEBRUARY 20

 

friendly · humanitarian · collaborator

 Aquarius are problem-solvers who enjoy being surrounded by community. Helping people is what they love to do, in addition to holding intellectual and progressive conversations.  Aquarius are all about tending to their hair's needs so it can be as healthy as possible. If you are an Aquarius, the Peppermint Tea Tree Shampoo suits you well. It will clear up any dry scalp, itch, or product build up, plus it works well with the Peppermint Tea Tree Conditioner to leave behind a refreshed + stimulated  scalp.

 

 

***

Interested in learning more about what's in these products? Check this out

***

See you next time!

 

 

March 19, 2020 — EDEN BodyWorks
Natural Hair Care for Men: Q & A

Natural Hair Care for Men: Q & A

The hair care world is overflowing with the glorious fros, slicked styles, helpful tips, tricks and influence of amazing women... and we LIVE for it! However, we mustn’t forget that men are taking charge of their hair regimens too! It’s not often that we hear men talk about their personal hair journeys, so to shed a little light, we're passing the mic to a few fellas who are passionate about their curls!



MEET THE GUYS

 

 

Q1: Has taking care of your hair always been important to you, or is it something you grew interested in over time?


OZZIE: Taking care of my hair has not always been a priority, it was something I defaulted to nature and thought just washing it and using grease occasionally was enough when I had short cuts. Over time, I picked up tips from my mother, friends, women I dated, and random pages online. But over the last year, I really started asking more questions and doing research and trying different natural hair product lines because I moved to a new city, and my mother wasn’t doing my hair for me. It dawned on me that I am responsible for my hair’s health. That’s how I discovered EDEN BodyWorks,  through a friend, because I wanted to do a better job taking care of my hair. 


STEPHON: Taking care of my hair has always been important to me, but how I took care of my hair has evolved over time. When I was younger, "taking care of my hair" meant trying to have waves and getting haircuts and shape-ups to keep looking sharp. I was using Luster's Pink Lotion and a hair brush... religiously. My parents didn't allow du-rags in the house, so I would borrow a headscarf and tie it down tightly at night for protection! Dark times. 

Over the last 5 years, haircare is much more about how my hair, beard and scalp feel, rather than how it looks. Pink Lotion and Head and Shoulders can't do anything for me. I've taken the time to understand what my hair needs to thrive, and build a regimen to support it. 

 

DARIUS: It’s definitely something that I grew interest in over time. My mother and sister really informed me about how important it is to take care of your hair. Or at least take care of it as best as you can. 



Stephon - @stephmart_ceo

 

 

Q2: How much time do you put into your haircare daily/weekly?


SHELDON: I always take at least one day out of the week to care for my hair's needs. This typically starts with wash day & takes about 3-5 hours from start to finish.


DEANDRE: I dont put as much time into my haircare as people would think, my wash day is the longest day of course. But after wash day it takes no time to refresh my curls for the day. 


DARIUS: Usually everyday at least 5 or 10 min. Stray bottle with water, hair moisturizer and coconut oil to seal everything in




 

Q3: Most important step to your regimen?


STEPHON: Water! My hair loves moisture, and it's really the only way that it's able to absorb any product. I think it’s a very slept on step for most men, but I recommend that every guy has a small spray bottle full of water handy.


DEANDRE: The most important step in my regimen would be deep conditioning. A lot of hair problems can be solved with deep conditioning



 

Q4: Favorite EDEN product + why?


OZZIE: My favorite product is the Peppermint Tea Tree Shampoo because I feel like it does such a good job of cleaning my hair, especially since I frequent the gym and therefore sweat quite a bit. Also, washing my hair thoroughly in between getting it braided is super important to help the braids look crisp because clean hair and a clean scalp go a long way. 


STEPHON: Hands down it's gotta be the Coconut Shea Pudding Souffle. I love the texture, and I love how it moisturizes my hair strands. It also helps that coconut and shea butter smell great 100% of the time.


DEANDRE: My favorite EDEN product is the Coconut Shea Leave In Conditioner because it moisturizes, defines and clumps my curls. It also pairs well with a lot of gels, and my curls are ALWAYS poppin' when I use it! 

 

DARIUS: Favorite product would have to be the  Coconut Shea Leave In Conditioner. The reason why it’s my favorite is because it has coconut oil and shea butter in it, which has always worked best for my hair. Also, it really keeps my hair moisturized and soft. 

 

Darius - @dariusbeckett

 

 

Q5: Do you feel there's enough male representation in the natural hair industry/community?


OZZIE: There is definitely not enough representation for men in the natural hair community. I’m hoping to help change the narrative. We have hair too and we want to know how to treat it as best we can. A lot of men just use their girlfriend’s products, allow the hairdresser or barber to use products or recommend things, and we really have no way of knowing what's best for us or our hair.  I’m thankful to companies like EDEN BodyWorks making efforts like this article. I think this is a great way to let men know help is available, plus the brand and products are of high quality and integrity. 


STEPHON: This is a loaded question - on one hand, I believe that women deserve to be *more* represented in this industry. Society has policed women's (and black women's, in particular) hair for centuries, and I think it's high time that natural hair becomes a societal staple in all of its shapes, lengths, textures and styles. On the other hand, I feel like there is room for growth in terms of marketing and educating men on their hair. While hair education is universal, beard textures are niche to men, and the application of hair education is a little different. A lot of men are just using whatever they see their friends, family or partners using, and it would be great to help build their knowledge base moving forward.


SHELDON: Definitely not-there's really only a handful of male natural hair influencers who are consistently producing content, I really hope this is something that changes this year!

 

DEANDRE: I do not feel there is enough male representation in the natural hair community. The community needs to know males want their curls to be poppin' as well! This is one of the reasons i started my YouTube channel! (Major Ways

 

Ozzie - @ozanidas

Q6: Something you'd like others to know about men + natural hair care?


OZZIE: I want men to know to take care of their hair.  It is an extension of you and whatever look you go for, be intentional. If you are nice to it, you will have it longer. As men, we all want to keep our hair for as long as possible. I would recommend reading articles, watching videos and trying out different things. 


SHELDON: It's OK to take care of your hair! You won't have it forever, so cherish it for the time that you do!


DEANDRE:  I would like people, especially males, to know it’s ok to want to take care of your hair, test out different products, and experiment with different styles! Learn to love your hair!



 

Q7: What do you love most about your hair?


OZZIE: I love the versatility of it and how it can be worn in many different styles. Also, when I see that it is growing and looks healthy, I feel proud of my efforts. There is always something new to learn about natural hair. It’s the gift that keeps on giving. 


SHELDON: I love everything, the shape, the texture, the curls, my hair plays a huge factor in my overall self-esteem. When I have a good hair day, no one can tell me anything haha!


DEANDRE: The thing I love most about my hair is how versatile it is. I can wear it curly, braided, twisted or even blown out! 

 

 Sheldon - @kxd.sheldy

 

Q8: Do you share your opinion with your significant other or the women (whether family or friends) in your life about how they wear/style their hair?


STEPHON: I do, but only to a certain extent. I believe that you should be empowering those around you, so an opinion on whether or not a protective style or a wig is "suitable" for them does nothing constructive. Further, if you distill most of those "you shouldn't wear your hair like this" opinions down to its core, a lot of them are rooted in racist and misogynistic philosophy. I offer my girl feedback on styling based on what her desired "look" is, and I encourage her to explore her hair in every fashion she sees fit. If she's having an off day, I'll let her know too...(carefully of course.)


SHELDON:  I do, but my opinion is merely that-an opinion. I always want the best for all of my loved ones-even if it just down to choosing the hairstyle that suits them best!


DEANDRE: Yes, I share a lot of my opinions with the women in my life. They know that I know a lot about natural hair, they know I take very good care of my natural hair and I'm always here to help! 



 

Q9: Did a woman (or women) have influence on how you wear your hair - or the products you use?


OZZIE: Absolutely! When I first started growing my hair, any women I saw with nice natural hair,  I would ask what they used in their hair and the response was always very warm and informative about their approach to caring for it. They would tell me products and some dos and don’ts. Once my mother began to braid my hair, she shared a lot of information about methods and products too. Even still to this day, I take the approach of asking women that I meet information about their hair and I try many of their suggestions out. 


SHELDON: Most definitely! That's all you saw-particularly on YouTube-was women giving insight on natural hair. Learning about my hair inspired me to start my own channel & share with a male audience as there weren't that many men doing it at that point in time. Three of my biggest inspirations were Mini Marley, Bri Hall, & Sayria Jade.


DARIUS: Yes definitely, my mom and sister. Because they have natural hair I started to use the products that helped them. I learned mainly everything from them. They also showed me what products work best for our hair texture. 




 

Q10: Advice you'd give to other fellas looking to put more effort into their hair care?


SHELDON: It's OK to care for your hair. It's not going to be easy at first, you will have to find what works best for your hair-most importantly make sure you keep it healthy! The feelings you get when you finally start to learn about your hair, & you get to physically see the difference, is incomparable!


DEANDRE: My advice to other men would be to get educated and listen to your hair. It may seem like a lot at first, but it gets so much easier! I promise! 


DARIUS:  I would say to stay consistent with it and that will make it easier because that will train your hair to stay a certain way. Wash and condition it at least once a week but keep it healthy and moisturized with some type of leave in conditioner and oil. I prefer coconut oil 9/10. 

 

 DeAndre - @therealdremajor

 

***


Wanna learn more? Share your questions, comments and concerns below + be sure to keep up with Ozzie, Stephon, Sheldon, DeAndre, and Darius on social. 

 

See you next time!

 

 

 



February 12, 2020 — EDEN BodyWorks
Join #EDENCurlfriends!

Join #EDENCurlfriends!

 

You asked, so we're delivering! Now is your chance to become a part of #EDENCurlfriends, our official brand ambassador program. Get ready to create community while gaining access to free products, features on ads + social promo, a personalized coupon code, opportunities to work brand events, and more!

 

What Does an Ambassador Do?

Our #EDENCurlfriends will receive a special box of products which they'll be expected to use to complete the following each month:

- Create at least two pieces of branded content. Both styling videos and hair/lifestyle images are welcome. All content must have clean, neutral backgrounds + include edited and non-copyrighted background music.  

- Submit all content files via email prior to posting.  

- Post the content to at least one of the following platforms: 

IG
YouTube
Pinterest
Personal Blog/Website
TikTok

- Include product education in captions +  the hashtags #EDENCurlfriends, #EDENVibes and #StylewithEDEN. 

- Submit a product review on any of the below websites:

EDENBodyWorks.com
Target.com
Walmart.com
Amazon.com
HEB.com

 

 

Official Rules

- Must be a resident of the U.S. or Canada; no P.O. Box addresses permitted.

- Social media accounts must be public. Private accounts will be disqualified.

- All application steps must be completed and submitted as directed.

- By completing the application process, you are agreeing to allow all submitted content to be used across EDEN platforms, brand advertisements, and marketing efforts, if selected.

 

 

How to Apply

STEP 1

Complete this survey.

 

STEP 2

Submit a video sharing why you want to join the program. Post it to your Instagram feed using the hashtag #EDENCurlfriends to help gain the votes of your supporters.

 

STEP 3

Email your video + a headshot of yourself (high resolution only) to EDENCurlfriends@gmail.com.

 

 

 

 

And That's It! 

Selected ambassadors will be notified via email.

Good luck!

 

February 11, 2020 — EDEN BodyWorks
Feed Your Hair: 5 Natural Ingredients You Need To Know

Feed Your Hair: 5 Natural Ingredients You Need To Know

Ever wonder what the actual benefits are of the ingredients listed on your favorite products? We’re not just talking about the “hot” ones that everyone has come to know and love, such as Coconut Oil or Shea Butter, but those that tend to be less talked about; the ones whose names may sound familiar, but their exact purpose is not so clear.

As always, we’re here to help! Highlighting a few lesser known ingredients from our own formulas, we’re sharing what it is that makes these underdogs so great. 

 



For Scalp Conditions

 

1. Carrot Seed Oil

Vitamin and antioxidant-rich, this vegetable oil does an amazing job at hydrating both the scalp and hair. It increases circulation and alleviates flaking, rash, and itchiness due to skin conditions on the scalp. Carrot Seed Oil also protects the hair shaft, preventing breakage.

Products containing Carrot Seed Oil: Peppermint Tea Tree Conditioner + Hair Milk, JojOba Monoi Conditioner + Deep Conditioner

 

 

 

2. Vitamin E 

Amazing for healing irritated or scarred skin, Vitamin E is the perfect component for treating a flaky scalp. It penetrates and repairs at the root while also increasing circulation. It reduces breakage as well! Implement a little into your routine and experience a decrease in shedding and an easier time retaining length.

Products containing Vitamin E: Coconut Shea Collection, JojOba Monoi Collection, Citrus Fusion Collection

 

  

 

3. Aloe Vera

Due to its cool and soothing nature, this green, leafy plant is most commonly known for its ability to treat skin irritations. This quality makes it an excellent choice for healing a dry and itchy scalp. Aloe Vera has properties that break down dead skin + product build up that can block hair follicles from growing. 

Aloe can also help condition the hair. The plant is packed with vitamins and minerals that are incredibly moisturizing to the entire hair shaft. Whether applying directly from the leaf, or in juice or gel form, it maintains all its beneficial properties. 

Products containing Aloe Vera: Almond Marshmallow Trio, Coconut Shea Collection, JojOba Monoi Collection, Peppermint Tea Tree, Hibiscus Honey

 

 




 

For Hair Growth

 

4. Acai

This superfood is packed with vitamins such as A, C, + E, and it contains omega 3, 6 and 9 fatty acids. It’s also made up of many of the B-complex vitamins that are essential to natural hair growth.  All of this goodness promotes a healthy environment for strands from root to tip and helps to reduce overall thinning + breakage.

Products containing Acai: Citrus Fusion Collection

 

 

 

 

For Dry Hair

 

5. Mango Seed Butter

High in antioxidants and fatty acids, Mango Seed Butter is perfect for combating dry hair. Its nutrient-rich composition helps to soften and seal moisture into the strand, protecting it from becoming brittle or damaged from environmental factors. 

Products Containing Mango Seed Butter: Papaya Castor Collection

 

 

 

***

  

Learn a bit more about what you’re feeding your hair with? We hope so! Quality ingredients are what EDEN is all about. We’re happy to share the knowledge!

 

If you're having trouble deciding exactly which collection to try ('cause don't they all sound pretty great?), have a little fun by allowing your zodiac sign to do the picking! 

Click here to get more info on our key ingredients. In the comments below, tell us what natural ingredients you nurture your hair with.

 

See you next time!

 

January 15, 2020 — EDEN BodyWorks
Last Minute Lookbook: Haute Holiday Hair

Last Minute Lookbook: Haute Holiday Hair

Ready to get dolled up? We’re here to help! The next week or two is likely filled with friends, family, and parties, which means more opportunities to try out some of those super cute hairstyles you’ve been saving in your screenshot gallery. To provide a little extra inspo, we’ve got a few gorgeous glam looks to share of our own! 

 

The Half & Half 

Featuring @curlsandcouture

 

Products used: Papaya Castor Scalp Cleanser, Conditioning Hairdress + Scalp Massaging Serum and Hibiscus Honey Blow Dry Cream + Hydration Custard

To nourish, protect from heat stretch!

 

  

 

The Halo Braid

Featuring @syeda_bombom

Bonus, this serves as a protective style too!

 

Product Used: Coconut Shea Curl Defining Creme

To moisturize, hold + add shine!

 

 

 

The Low Pony

Featuring @heydonae

Another ‘do that serves as a protective style! 

 

Product Used: Papaya Castor Foam Conditioner

To smooth down frizz!

 

  

 

The Side Pin-Back

Featuring @heycurlie

 

Products Used: Papaya Castor Scalp Cleanser, Foam Conditioner, Scalp Massaging Serum, + Nourishing Curl Jam

To set + seal!

 

 

***

 

 

 

Arrive rockin’ any of these fabulous styles, and you’re sure to have a #hautegirlholiday! In the comments below, tell us which look is your favorite! Also, be sure to tag us in your photos using the hashtag #StylewithEDEN, should you try your hand at one.

 

Happy Holidays!

 

See you next year!

 

December 20, 2019 — EDEN BodyWorks
#AskEDEN: Answering Your Questions

#AskEDEN: Answering Your Questions

What an honor it is to say that EDEN BodyWorks has now been in the game for 15 years! One of the most important contributions to our growth has been your support and feedback. Education and open communication about our products’ functions are essential! We’re always on the lookout for your questions and concerns; that’s why today, we're answering a few of your most frequently asked product questions!
September 04, 2019 — EDEN BodyWorks
Happy Birthday, EDEN!

Happy Birthday, EDEN!

Here's a story about a girl named Jasmine...

Who knew there was much more to life than damaged hair. After experiencing chemical damage, she researched ingredients and started mixing oils right in her mother's kitchen. Those were the beginnings to her FIRST product - JojOba Monoi Hair Oil. Fifteen years later, she's merged her love for beauty with tech and is still creating products with natural ingredients to help address your moisture, dryness, breakage, fullness concerns and more!

August 07, 2019 — EDEN BodyWorks
Get the Verdict: Is Papaya Castor a Go or No?

Get the Verdict: Is Papaya Castor a Go or No?

As you may already know, we recently launched our Papaya Castor Collection, designed to fulfill your hair regimen from scalp to style. Instead of simply sharing the EDEN perspective on these new items, we thought it'd be beneficial to share a review from beauty blogger, Madisen, of NaturallyMadisen.com.
May 16, 2019 — EDEN BodyWorks
Compare + Contrast: Shift Your Beauty Social Media Lens

Compare + Contrast: Shift Your Beauty Social Media Lens

Doctor? Dentist? Maybe even chiropractor? How did we miss the memo that adulting feels like an ongoing list of health appointments in an attempt to keep us from falling apart.
April 03, 2019 — EDEN BodyWorks