Our Founder & CEO

As the old adage goes, “necessity is the mother of invention/when there’s a will there’s a way.” This exact sentiment is what drove Jasmine Lawrence to launch EDEN BodyWorks back in 2004. After facing her first beauty challenge — a hair-damaging chemical burn — at age 11, Lawrence was shocked to learn about the lack of natural products that could help nurture and restore her hair. So, in true entrepreneurial fashion, she took to her kitchen and began concocting her own remedies. 

As a leader whose vision for helping others has no bounds, Lawrence also maintains a dual-career in the field of technology. Currently, she is a Product Manager on the Everyday Robot Project at X, the moonshot factory. The Everyday Robot project is building a new type of learning robot—one that can eventually learn to help everyone, every day. Prior to this, Lawrence held positions at Facebook on their Portal and Social Good teams and also at Microsoft on the company’s HoloLens Experience and Xbox Engineering teams.

Our Mission & Purpose

For over a decade, coming up with straightforward solutions aimed at common, everyday beauty concerns has been EDEN’s promise to you. Inspired by nature, we offer quality products that treat and maintain the hair and body’s original design. Each of our collections combine the transformative power of benefit-rich ingredients known to deliver the best results. So no matter what you’re facing — whether it be tricky split ends or dry, dull skin — we’ve got you covered at an unbeatable price!

"Inspired by nature's finest ingredients, the products EDEN offers compliment our commitment to encouraging women to live happier, healthier lives."

—Jasmine Lawrence, Founder & CEO

Clean Ingredients

Natural, cruelty-free ingredients are our bread and butter! You'll NEVER find any harsh sulfates, silicones or parabens in EDEN products.

All Hair Types

Everyone, regardless of hair texture, deserves to find quality products that work for them. At EDEN, we proudly cater to all curl types from 2A to 4C.

Healthy Skin

You should love the skin you’re in! Dry skin slows you down! That's why we created a curated collection of ultra-nourishing yet lightweight body essentials to keep you feeling your best.

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