As the old adage goes, “necessity is the mother of invention/when there’s a will there’s a way.” This exact sentiment is what drove Jasmine Lawrence to launch EDEN BodyWorks back in 2004. After facing her first beauty challenge — a hair-damaging chemical burn — at age 11, Lawrence was shocked to learn about the lack of natural products that could help nurture and restore her hair. So, in true entrepreneurial fashion, she took to her kitchen and began concocting her own remedies.

In addition to her entrepreneurial success, Jasmine has cultivated a thriving career in the technology field, marked by her dynamic roles and contributions across various pioneering companies. Her journey has spanned influential positions at Google's Everyday Robots, Facebook, Microsoft, Softbank Robotics America, and Cruise, among others. At these organizations, Jasmine has worked on groundbreaking projects—from autonomous vehicles, and social helper robots to developing immersive mixed reality experiences with Microsoft's HoloLens and gaming advancements at Xbox. Her work reflects a commitment to leveraging technology to improve everyday life, underscoring her belief in the power of innovation to solve complex challenges.