News + Styles
It’s no secret that we take haircare very seriously. However, today, let’s have a little fun! Every head of hair is unique, some requiring more TLC in particular areas than others, but we all tend to measure our “hair fitness” according to a few general concerns. We’re coming through with a special game of “This or That,” the "hair fitness” edition, covering 5 areas of concern: Definition, Detangling, Moisture, Breakage, and Scalp Care. Play along and pick which contenders suit you best!
Round 1: Products
COCONUT SHEA CURL DEFINING CREME
An OG fan-favorite, this thick, humidity-resistant styling cream is known for providing medium hold, helping to make even the coiliest of curls pop! It’s specially designed for high density hair and delivers moisture along with the definition. Stand out ingredients: Coconut Oil, Shea Butter, Aloe Vera, Avocado Oil, Rice Extract, and Jojoba Oil. It’s ideal for wash ‘n gos or stretched styles like twist-outs or braid-outs.
ALMOND MARSHMALLOW HYDRATION SERUM
Nicknamed “Liquid Gold” by customers, this jelly-like serum slips and slides through all textures of hair, providing unmatched shine and definition with soft-medium hold. Its lightweight formula smooths down the hair shaft to combat frizz and frayed ends. It hydrates and protects hair against daily pollutants. Reputable ingredients: Sweet Almond Oil, Marshmallow Root Extract, and Aloe Vera. Great for wash ‘n go styles + slicking back updos!
Round 2: Methods
The raking method refers to applying product to wet curls by using your hand as a comb and “raking” it through the hair, from root to tip, section by section. This takes a moderate amount of time, depending on hair length and density. It leaves behind defined “day one” hair, with moderate volume prior to fluffing or picking.
During the shingling method, product is applied to the hair overall (wet), then each curl is individually coated, clumped and twirled, one by one. This tends to take a considerable amount of time, leaving behind highly defined “day one” hair, with minimal volume prior to fluffing or picking.
Round 1: Products
PEPPERMINT TEA TREE CONDITIONER
Minty and refreshing, this rinse-out conditioner provides quality slip to varying hair textures. It’s creamy, but not super thick, so it spreads through curls with ease, providing a tingling sensation that’s therapeutic to the scalp. It’s built to fortify and soften the hair, especially following a clarifying shampoo. Peppermint Oil, Tea Tree Oil, Jojoba Oil, Sweet Almond Oil, Castor Oil and Carrot Seed Oil are just a few of its knockout ingredients.
HIBISCUS HONEY CURL HYDRATION CONDITIONER
This hidden gem can serve as a rinse-out or leave-in conditioner. Soft and sweet-smelling, its lightweight consistency provides major slip to curls while also penetrating them with hydration. Key ingredients: Hibiscus Flower Extract, Honey, Shea Butter, Coconut Oil, and Aloe Vera.
Round 2: Tools
BRUSH WITH THE BEST, FELICIA LEATHERWOOD BRUSH
Made with incredible flexibility, this brush is only bonded on three sides, unlike most brushes, which are bonded on all four sides. These “flexi-bristles” provide fluidity, allowing them to move with the hair, which prevents pulling and breakage from occurring. It was crafted by professional stylist and Hollywood’s Natural Hair Guru, Felicia Leatherwood (@lovingyourhair).
WIDE TOOTH COMB
Simple, yet effective, this OG tool gets the job done. It’s a comb with teeth set spaciously apart from one another, to prevent breakage to curls.
Round 1: Products
HIBISCUS HONEY HYDRATION CUSTARD
Thick and ready to hydrate, this custard moisturizes while it styles. It helps smooth and strengthen the hair + define curls with a soft-medium hold that’s perfect for twist-outs, braid-outs and other stretched styles. It works particularly well on high density curls and coils. Made with Hibiscus Flower Extract, Coconut Oil, Shea Butter, Rice Extract and Aloe Vera, it’s sure to fight off dryness!
CITRUS FUSION HAIR + BODY BUTTER
Don’t let this product’s dual purpose fool you, it delivers when it comes to moisture - whether it’s used on the hair or skin. Loaded with antioxidants and nutrients, this butter provides intense hydration, leaving behind moisturized tresses (and skin) that’s soft to the touch. Castor Oil, Acai Fruit Extract, Aloe Vera, Honey, Grape Seed Oil, and Avocado Oil are just a few of its impactful ingredients.
Round 2: Practices
HAIR MASQUE TREATMENTS
This type of treatment involves thoroughly applying a designated hair masque or deep conditioner to the hair, especially focusing on the ends, which tend to be the oldest and driest part of the strand. Cover the hair with a plastic cap, and let the product work its magic for a minimum of 15 minutes before rinsing it out. Those with low porosity hair (when moisture doesn’t easily absorb into the strand) may also want to sit under a hooded dryer or heat cap to ensure the product penetrates. The frequency of these treatments depends on the individual; they can be done as often as every wash day, or as seldom as once per month.
HOT OIL TREATMENTS
An age-old practice, hot oil treatments are an effective way to saturate the hair with moisturizing nutrients. A number of different oils can be used or even mixed together to perform the treatment; some of the most commonly used are Olive Oil, JojOba Oil, and Coconut Oil. One of the most effective ways to carry out a treatment is to thoroughly apply the oil from root to tip, then cover the hair with a plastic cap. Sit under a hooded dryer or heat cap for 15-30 minutes, then rinse. Heat opens up the hair cuticle, allowing the benefits of the oil(s) to penetrate.
Round 1: Products
JOJOBA MONOI DEEP CONDITIONER
Another OG customer fave, this deep conditioner is thick and packed with nutrients. It treats hair that’s damaged from daily manipulation, heat styling, coloring or over-processing. It penetrates strands with moisture, locks it in, and smoothes out the cuticle, boosting the hair’s overall strength and integrity. It’s key ingredients are Jojoba Oil, Tiare Flower, Coconut Oil, Chamomile, Sweet Almond Oil, Castor Oil, and Tea Tree Oil.
ALMOND MARSHMALLOW SPLIT END REPAIR MASQUE
This masque has incredible slip! It melts right into the hair and smoothes out frayed ends. It infuses restorative ingredients into each strand, protecting the hair from snagging or becoming rough and brittle. Sweet Almond Oil, Marshmallow Root Extract, Cocoa Butter, Aloe Vera and Coconut Oil are its top performing ingredients.
Round 2: Protective Styles
Shelter-in-place has inspired many to try out DIY protective styles like this one. Mini braids are a series of small braids installed on natural hair, no extensions added. It’s super cute, and the style can last for weeks if the hair and scalp are regularly moisturized and cared for.
Trending right now, this style is very similar to traditional box braids, except the braiding hair isn’t added at the root. Instead, the extensions are gradually added to a person’s natural hair in small portions as the braid continues down, feed-in style. The result is: more “natural” looking roots, with less weight, tension and pulling. Knotless braids can last for many weeks, if the hair and scalp are properly cared for on a regular basis.
5. SCALP CARE
Round 1: Products
PEPPERMINT TEA TREE HAIR OIL
Scalp therapy in a bottle! This Hair Oil contains a unique blend that quickly absorbs and penetrates into the hair and scalp. It leaves behind a tingling sensation that helps stimulate blood circulation + relieve itching. The essential oils within its mix also work to treat dandruff without leaving behind buildup. What does it consist of? Sweet Almond Oil, Peppermint Oil, Coconut Oil, Jojoba Oil, Tea Tree Oil, Lavender Oil, Rosemary Oil and more!
PAPAYA CASTOR SCALP MASSAGING SERUM
This daily scalp treatment was formulated to provide hydration and nourishment at the root. It’s a lightweight serum that readily absorbs into the scalp. It soothes and cools, promoting a healthy environment for hair growth - great to use while protective styling! Ingredient highlight: Papaya Fruit Extract, Castor Oil, Mango Seed Butter, and Aloe Vera.
Round 2: Practices
Oiling the scalp is self-explanatory. It’s a way to alleviate itching, prevent dandruff and promote growth. While a number of different oils can be used, it’s important to opt for those that easily absorb into the skin to assure the scalp is actually reaping benefits. Some examples: Peppermint oil, Tea Tree Oil, Coconut Oil and Jojoba Oil. Many routinely treat their scalp with oil on a daily or every other day basis.
Co-washing is a practice intended to remove buildup between regular shampoos. Essentially, it means using a conditioner to wash the hair. Co-washes are conditioners containing very gentle cleansing agents that can break down product build-up on the scalp and hair while also infusing moisture back into them. Co-washing does not replace regular shampoo sessions, but it can be especially beneficial to those prone to buildup. As an example, if a person normally shampoos every 10 days, on day 5, they would co-wash.
Congratulations! You made it to the end of our “This or That” game. We’d love to hear your results! In the comments below, be sure to share which matchups were your favorites, along with your winning picks.
You asked, so we're delivering! Now is your chance to become a part of #EDENCurlfriends, our official brand ambassador program. Get ready to create community while gaining access to free products, features on ads + social promo, a personalized coupon code, opportunities to work brand events, and more!
What Does an Ambassador Do?
Our #EDENCurlfriends will receive a special box of products which they'll be expected to use to complete the following each month:
- Create at least two pieces of branded content. Both styling videos and hair/lifestyle images are welcome. All content must have clean, neutral backgrounds + include edited and non-copyrighted background music.
- Submit all content files via email prior to posting.
- Post the content to at least one of the following platforms:
- Include product education in captions + the hashtags #EDENCurlfriends, #EDENVibes and #StylewithEDEN.
- Submit a product review on any of the below websites:
- Must be a resident of the U.S. or Canada; no P.O. Box addresses permitted.
- Social media accounts must be public. Private accounts will be disqualified.
- All application steps must be completed and submitted as directed.
- By completing the application process, you are agreeing to allow all submitted content to be used across EDEN platforms, brand advertisements, and marketing efforts, if selected.
How to Apply
Complete this survey.
Submit a video sharing why you want to join the program. Post it to your Instagram feed using the hashtag #EDENCurlfriends to help gain the votes of your supporters.
Email your video + a headshot of yourself (high resolution only) to EDENCurlfriends@gmail.com.
And That's It!
Selected ambassadors will be notified via email.
Ready to get dolled up? We’re here to help! The next week or two is likely filled with friends, family, and parties, which means more opportunities to try out some of those super cute hairstyles you’ve been saving in your screenshot gallery. To provide a little extra inspo, we’ve got a few gorgeous glam looks to share of our own!
The Half & Half
To nourish, protect from heat + stretch!
The Halo Braid
Bonus, this serves as a protective style too!
Product Used: Coconut Shea Curl Defining Creme
To moisturize, hold + add shine!
The Low Pony
Another ‘do that serves as a protective style!
Product Used: Papaya Castor Foam Conditioner
To smooth down frizz!
The Side Pin-Back
To set + seal!
Arrive rockin’ any of these fabulous styles, and you’re sure to have a #hautegirlholiday! In the comments below, tell us which look is your favorite! Also, be sure to tag us in your photos using the hashtag #StylewithEDEN, should you try your hand at one.
See you next year!
We’ve said it before, and we’ll say it again: deep conditioning is one of THE most important parts of a healthy hair care routine! No matter the hair type, texture, or concern, this step should remain an uncompromisable staple. Why? Deep conditioning is like therapy to our tresses. The product buildup, manipulation, and friction hair experiences on a daily basis can take effect on the look and overall health over time. Hair needs to regularly be restored with moisture and strength so that it can maintain its health and be ready for styling again.
For best results, we recommend applying a quality deep conditioner once a week (definitely no less than twice a month). Cover hair with a plastic cap and sit under a heated dryer for 15-40 minutes for added intensity!
Now that you’ve gotten the routine down, the question is, which deep conditioner should you choose for your hair? With a little help from our #EDENCurlfriends, we’re here to share some info to make the decision a little easier.
Color-treated or Breakage-prone?
Improve elasticity and strengthen the hair shaft with this ultra-thick treatment! Formulated to help reduce + prevent breakage, this protein-free blend of JojOba and Monoi Oil restores the health of hair by replenishing it with nutrients.
Featured #EDENCurlfriend: Khyra Joelle
This creamy masque penetrates the hair shaft to transform dry, brittle tresses with the help of Coconut Oil, Shea Butter, and a number of other amazing ingredients! Use it to moisturize and deliver overall softer, stronger hair.
Split Ends + Difficulty Detangling?
Smooth, repair, and prevent frayed, damaged ends with this hair masque. Sweet Almond Oil and Marshmallow Root provide incredible slip for easy detangling to ensure that no strands get snagged in the process.
Featured #EDENCurlfriend: Kim
See you next time!
We are so grateful to all of our OG EDEN supporters and are thrilled to begin another new and exciting year filled with healthy hair and skin! We would also like to take a moment to welcome all of the new EDEN family members!