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Protect + Serve


You’ve finally taken all of your aspirational Instagram style screenshots/saves and shown them to your stylist. Exhaling after she gives you an easy nod of approval, she begins to perform her magic with your box braids. After 6 hours of swapping hilarious dating stories, a NetFlix binge + an GrubHub delivery, you walk out looking like you should be headlining every summer festival of the year! She nailed it + that’s why she is the most important contact in your call log (yes, even over your doctor/dentist/trainer combined)! Now, it’s all you hun! She has officially passed the baton and it’s your responsibility to keep your protective style healthy. Here’s a quick cheat sheet on how to protect your hair + serve up your look!    Image: Pinterest           DRIPPIN’  Depending on which protective style you’re wearing, you can find numerous ways to keep your scalp clean! One of our fave beauty hacks is to dilute your shampoo with a tad bit of water in an applicator bottle, apply it dir... MORE

5 Styles, 1 Collection


Ever get tired of having to cross product collections just to achieve your go-to hairstyle? Mixing five different scents, leaving it up to chance whether the varying lines will mix well or not can be frustrating! That’s why we’re here - to make styling simpler! One collection, one scent, multiple options, and great results! We’re talking about our Coconut Shea collection! It’s an OG that has stood strong for so long because it’s super moisturizing, sulfate and paraben free, AND has everything from cleansers and conditioners, to stylers and oils. Whether wash ‘n gos, twist outs, or heat styling is your thing, we’re sure you’ll find something to love!   Let’s start with the basics.   If you aren’t already familiar with the collection, below is the ULTIMATE GUIDE! We’ve listed of all twelve (YES, 12) items that make up the range. 1.Moisture Shampoo  2. Cleansing CoWash 3. Creamy Conditioner  4. Hair Masque Treatment 5. Leave-In Conditioner 6. Curling Jelly  7. Curl Defining Cream... MORE