Free shipping on U.S. orders of $40 or more after discounts.

News

Back to the Basics


Hello 2019! We are so grateful to all of our OG EDEN supporters and are thrilled to begin another new and exciting year filled with healthy hair and skin! We would also like to take a moment to welcome all of the new EDEN family members! We are (and have always been)  a natural, ingredient-focused brand, committed to providing affordable, luxurious products to complement a healthy lifestyle! Plus, we’re cruelty free (that’s right, no animal testing) and free of harsh sulfates and parabens too.  Need to get better-acquainted with our products? Now is the time, as we’re taking it back to the basics.   Coconut SheaMoisture, + Definition + Styling Our largest and most-loved collection! Coconut Shea combines Coconut Oil and Shea Butter to deeply moisturize hair from root-to-tip, leaving behind healthy and bouncy curls! Heavy hitter faves in this collection include the Cleansing Co-Wash, Leave-In Conditioner, and Curl Defining Creme. There’s also a Moisture Shampoo, Creamy Conditioner,... MORE

Passing the "Naturalista Torch" onto My Daughters


Yolanda Renee and her daughters, Taylor and Sylar - @etcblogmag TEACHING MY DAUGHTERS HOW TO CARE FOR THEIR NATURAL HAIR When you see a beautiful, smart, brown girl rocking her unique natural hair, what comes to mind? Most people would admire the craftsmanship and wonder, “How did her Mommy create that style?” Right? When styling my girls’ hair I ask myself pretty much the same question- “How can I create my vision?” My thought process goes even a step further as I want the styling process to become a learning lesson for my girls. They can subconsciously learn about caring for their hair if I keep them involved.   My top advice for Mamas who are struggling with wash days + styling is, “ALWAYS SET TIME ASIDE TO PATIENTLY CARE FOR YOUR CHILDREN’S HAIR. "  -Yolanda Renee When you do not have strict time constraints you have more patience. PATIENCE is extremely important to make your child comfortable, less fussy, and willing to participate. And of course you have to make this... MORE

Uh, Huh Honey!


We did it again! ANOTHER new collection, and this Hibiscus and Honey-infused combo is perfect for spring!   The Hibiscus Honey collection is made up of five products, designed to hydrate your hair from the inside out, thanks to its Hibiscus Flower Extract and  Honey ingredients.   Hibiscus Flower Extract Aids In: - hair growth - Strengthening hair - Thickening hair - Combatting hair loss   Honey Aids In: - Strengthening hair - Moisture retention (natural emollient) - Reducing breakage - Antibacterial & antiseptic properties - Adding shine   The awesome thing about this line (besides the amazing smell and ability to hydrate), is that it allows for style versatility!  With products for curls and for stretched or heat styling, it’s bound to be a staple in your hair care collection!   Hibiscus Honey Curl Hydration Shampoo This shampoo gently cleanses and nourishes the hair. Adds moisture and softness to give your curls an extra boost of hydration. ———————     Hibisc... MORE