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5 Styles, 1 Collection


Ever get tired of having to cross product collections just to achieve your go-to hairstyle? Mixing five different scents, leaving it up to chance whether the varying lines will mix well or not can be frustrating! That’s why we’re here - to make styling simpler! One collection, one scent, multiple options, and great results! We’re talking about our Coconut Shea collection! It’s an OG that has stood strong for so long because it’s super moisturizing, sulfate and paraben free, AND has everything from cleansers and conditioners, to stylers and oils. Whether wash ‘n gos, twist outs, or heat styling is your thing, we’re sure you’ll find something to love!   Let’s start with the basics.   If you aren’t already familiar with the collection, below is the ULTIMATE GUIDE! We’ve listed of all twelve (YES, 12) items that make up the range. 1.Moisture Shampoo  2. Cleansing CoWash 3. Creamy Conditioner  4. Hair Masque Treatment 5. Leave-In Conditioner 6. Curling Jelly  7. Curl Defining Cream... MORE

Passing the "Naturalista Torch" onto My Daughters


Yolanda Renee and her daughters, Taylor and Sylar - @etcblogmag TEACHING MY DAUGHTERS HOW TO CARE FOR THEIR NATURAL HAIR When you see a beautiful, smart, brown girl rocking her unique natural hair, what comes to mind? Most people would admire the craftsmanship and wonder, “How did her Mommy create that style?” Right? When styling my girls’ hair I ask myself pretty much the same question- “How can I create my vision?” My thought process goes even a step further as I want the styling process to become a learning lesson for my girls. They can subconsciously learn about caring for their hair if I keep them involved.   My top advice for Mamas who are struggling with wash days + styling is, “ALWAYS SET TIME ASIDE TO PATIENTLY CARE FOR YOUR CHILDREN’S HAIR. "  -Yolanda Renee When you do not have strict time constraints you have more patience. PATIENCE is extremely important to make your child comfortable, less fussy, and willing to participate. And of course you have to make this... MORE